CIDx Keynote: Effective Advocacy with John McTernan

Posted on 22 April 2021

Global advocacy expert and political strategist John McTernan joined us for an early-morning, virtual CIDx Talk for the first of a series of talks and workshops on advocacy organised by the CID Humanitarian Network.

Watch below to find out how to influence decision-makers and run effective advocacy campaigns.

John McTernan is the former Director of Communications for Prime Minister Julia Gillard, Director of Political Operations for UK and Scottish Labour governments, and strategic advisor to governments and political parties across the world.

He is a leading political strategists and commentator for BCW Global, one of the largest communications agencies worldwide.

Click here for a summary of the Top 10 lessons from John.