|+ Fundraising - stop kicking the tyres!
"In the funding world, we will not shift paradigms by kicking the tyres on our audience segmentation, inadequate planning processes or meaningless cost/income ratios," writes UK Bond's Leesa Harwood.
It’s time to examine our funding paradigms and transform the way we financially underwrite and even deliver our mission."
Here's a bit of fundraising history:
- The first recorded, regular giving campaign letter (circa 54AD) is St Paul's letter to the Corinthians, asking them to set aside money on the first day of every week to support persecuted Christians in the early days of the Church.
- Fast track to 1997 - when the rock band Marillion pioneered the crowdfunding model after they used the internet to secure donations from fans to fund a US tour.
We need to think transformation again, argues Leesa. In his book, The War for Fundraising Talent
, Jason Lewis describes a complacent charity sector.
"It has basked for too long in the warmth of the good times and continues to recycle the same fundraising formulas for the same audiences."
Most important piece of advice? Start thinking like an outsider.Aneel Bhusri
, CEO and co-founder of Workday
, philanthropist and member of Giving Pledge
said, “Every time you see a new paradigm emerge, it’s always new vendors that lead it. I can’t think of one case where an incumbent led a paradigm shift.”
If anyone happens to be in the UK October 7, you can go to Bond's Fundraising Conference.